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Syllabus BCA-SEM-I-EC-101 ( ELECTIVE COURSE )

CULTURE AND CIVILISATION

Gujarat University FY BCA Sem - I New Syllabus (Revised) Effective from June, 2011

Objectives of the Course:

Students would be able

  1. To introduce the students the basic concepts of Culture and Civilization
  2. To get an overall idea about Indian Culture with special reference to business.
  3. To get an idea about Organizational and Corporate Culture.

No. of Credits:2
Theory Sessions per week:2
Teaching Hours: 20 hours


UNIT
TOPICS / SUBTOPICS
  
 
 
 
1.
  • Culture- concept, meaning & definition
  • Elements of culture
  • Discourses on culture in 19th and 20th Century (an overview)
  • Layers of culture
  • Manifestations of culture
  • Civilization
  • concept, meaning & definition
  • Characteristics of civilization
  • difference between culture and civilization
  • Cultural diversity
  • Dimensions of cultural diversity.
2.
  • Indian Culture & Heritage
  • cultural diversity of India
  • Geographic
  • Religious
  • Languages
  • Clothing and attire
  • Food habits
  • Cultural
  • Economic Culture &History of India {Trade & Industrial Organization, Traders & Shopkeepers, Inland routes and Trade marts, Exports & Imports, Production centers & Specialization, Credit & Banking, Barter & Medium of exchange, Labour and vocational mobility)
  • Business culture of India -Specialty of Indian business style
  • Industrialization in India - History of Industrialization
  • Industrialization today
3.
  • Business culture
  • business culture models
  • Interpersonal interaction model & Risk and feedback model (Power culture, Achievement culture, Support culture, Role culture, Macho, Tough-guy culture, Work-hard and Play-hard culture, Bet-the-Company culture & Process Culture)
  • Business culture consultants
  • Organizational culture and business history
  • Typologies of organizational culture
  • Key elements of organization culture
  • Organization culture & Ethics
4.
  • Corporate culture
  • Evolution of Corporate culture
  • Corporate culture and organizational culture
  • Necessity for designing
  • Corporate culture, values and strategic change
  • Organizational capabilities
  • Changing and Cultivating a positive corporate culture
  • a better corporate culture
  • Corporate culture and performance
  • Corporate culture and its historical context in India
  • Corporate culture and Indian Industries


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